UILO | jncd



Digital Strategy
Website Design
Marketing Communications

Research + tech sector
UBC stakeholders
Affiliated hospitals

The University-Industry Liaison Office (UILO) facilitates industry interaction with the research expertise at the University of British Columbia. After completing a 5-year strategic planning process, the organization needed to communicate its new priorities.

The UILO Online Report positions the organization as a service-oriented office and articulates its vision to stakeholders. Working with the title, Refocusing activities in a changing landscape, the messaging highlights UILO’s activities in three areas – Industry Engagement, Knowledge Mobilization and Entrepreneurship.

Within the Report, the heart of the site is housed within the ‘Refocusing Activities’ tab. On the landing page, dynamic feature images rotate, highlighting UILO’s role in each area. This approach memorably communicates UILO’s direction to audiences, and clarifies its positioning among the research community.

The companion marketing piece similarly showcases the organization’s focus areas. 
The piece captures UILO’s services and encourages researchers / industry partners to connect with the office.

Overall, the Annual Report package was conceived with a modern visual language to appeal to UILO’s academic audience. jncd has also developed subsequent Reports for UILO.












Working with John has always been a positive and refreshingly collaborative experience. He takes the time to fully understand the goals and purpose of your project, and this understanding then drives all of his design work. While creative and elegant, John’s designs are underpinned by a logic and processes that he is able to articulate clearly. As a result, whenever I had design-related decisions to make, John would give me a great understanding of how the different options would likely impact the ultimate success of a project. Where other designers can appear interested in only the esthetics of their work, I would describe John as being fully invested in your project and its success. – Jamie Hall, Manager, Communications, Office of the Vice President Research & International, UBC