Roberta Staley
Services
Communications Strategy
Positoning
Brand Identity
Website design
Audience
Magazine editors
Prospective clients
Roberta Staley is an award-winning writer and editor. A brand identity – including a promotional website – was created to showcase her writing and bolster her credentials. The new brand positions Staley as a disciplined and creative professional. The website has been key to Staley’s success, helping build her business and reach new clients.
John Ngan designed my website as the foundation for a career as an independent magazine editor and writer in Canada. This was undertaken at a time when there was a dramatic downturn in Canada’s journalism sector, which ramped up competition for contracts. As a result, the website became an important and effective branding tool establishing me as a highly competent professional. The website continues to draw compliments while remaining a stellar tool showcasing my writing and editing skills.
John is an exceptional visual communicator, who defined and clarified my brand with insight and sophistication. He created a high-impact template not only for my website but letterhead for correspondence, email signoffs and business cards, helping me stand out on the printed page as well as online. – Roberta Staley, Editor + Writer
