cucbc_1

Credit Union Central BC

Services
Communications Strategy
Messaging
Art Direction
Annual Report Design

Audience
BC credit unions
Financial organizations
Regulatory bodies
Government

2006 marked a year of change for Credit Union Central BC (CUCBC). The organization was finalizing merger negotiations with its Ontario counterpart, and had unveiled a new strategic plan. Upon seeing the document, the design solution became clear: focus the Report’s messaging and editorial around the Plan.

The Plan consisted of three main areas: business, change and people. Forward thinking inspired the narrative theme and title, windows on the future, which reflected the organization’s renewed direction. To reinforce the title, a series of die-cut window shapes appeared inside the Report. The narrative showcased the Strategic Plan as a colour-coded chart, and included three editorial sections corresponding to the different areas of the Plan. A simple, bold format – including textured paper and wire-o binding – made the Report more approachable and heightened emotional impact.

The 2007 Annual Report communicated CUCBC’s progress in advancing the objectives of the strategic plan. Specifically, the title BC & Beyond focused on the organization’s national vision.

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…John Ngan always absorbs the content of the text and the intended message before making any creative decisions. The outcome is a design that reinforces the message and conveys it in ways that are both direct and subtle.

 John’s approach to production is painstaking and always results in a high-quality product with no flaws in the details. – Ian Smith, Manager, External Communications (former), Central 1 Credit Union