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![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/7fc106c5-fc03-47bd-b074-9190bd3fd55c_rw_1200.jpg?h=1c5eeea928dad51d099fb235e8859b2c)
Logomark
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/4ba60ebf-8ee3-41b8-b331-ef81729640f2_rw_1200.jpg?h=ff7a2cd704389753f2f7390aac68562b)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/c5653dcb-d626-4ab7-ba99-9b48fa6a4442_rw_1200.jpg?h=76d5a64616536af9ac20a77f7f91979a)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/7a4a8173-0751-4f84-a298-ec65200091df_rw_1200.jpg?h=7f75c879c570d8e48014b521ec8d007f)
Sub-brand
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/77c27423-d8f6-4cf6-b71d-8e7560252357_rw_1200.jpg?h=8616a6c7f010e0d24619a1ba656da7af)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/21c5cc75-db7a-4320-9cf5-6db598d1d0bf_rw_1200.jpg?h=c5abc9bf02865e02068a92c3f41b2aca)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/bdbced22-44b9-4e59-8aed-2dd4784fc9d6_rw_1200.jpg?h=d9872cbb5ddbd85483811a2f963b3ef8)
Promotional invite
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/25ac8551-187e-4c33-b9ea-0be9ee6ba7ea_rw_1200.jpg?h=0caac7d8b946be77d97683105c727500)
loulou is an eclectic gift and stationery shop. loulou luv was subsequently launched, expanding the store’s offerings to jewelry and accessories. A brand identity was created for the loulou locations to represent the store’s artistic / fun personality, and appeal to female clientele. The wordmark features a playful letter treatment that reflects the distinctiveness of the brand.