![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/8dad6368-9e8d-47f4-8f87-e46ede0b343c_rw_1200.jpg?h=2ba11be9e15b886b21bf39aaeb29a183)
Central 1 logomark
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/3e9fbf6a-a77e-4915-bd00-327aec27e890_rw_1200.jpg?h=adec638fb6469d20ec47e0fa60c0951c)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/a9fc486c-49ab-4e89-8060-43cd4e55c568_rw_1200.jpg?h=58a28d6751e41c9819635da77f27f371)
Corporate Signature
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/a93f7844-1902-4fba-81b8-27972dfcaa04_rw_1200.jpg?h=2c3c87ff3d29e53e7eae6e8e7abd3c13)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/f17931cc-3269-4ec9-9de5-8f84d46c049e_rw_1200.jpg?h=51daa40b1489b29fa31d54ff8d382c07)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/1baa1077-bc65-4b35-bdbc-7de76d8ce077_rw_1200.jpg?h=d9592601712181e07c567117104aac13)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/46aa0c80-16fd-4a45-bc50-40cf5cee0e32_rw_1200.jpg?h=b19264cd7a1481805a466de6f6559904)
Brand Standards
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/a05de10a-b24a-44f1-8a11-661b382ad944_rw_1200.jpg?h=1588a7c04c5694b44a9bfdabccf7c841)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/852d89c1-f6ff-4f87-8b03-3d9d7b04ddf7_rw_1200.jpg?h=0baf59f02c613b8d7194938b7756bcf8)
![](https://cdn.myportfolio.com/e1289d7e-2c9a-49dd-93a6-59747a701fe3/d3998aeb-8575-4569-ba9c-2613363e8fc3_rw_1200.jpg?h=6d48c723765e9d8add7e85f5d0d97d88)
Central 1 Credit Union was founded after the merger of Credit Union Central BC and Ontario Central. A brand identity program was created to represent this new venture. Working closely with senior executives, the organization’s values and aspirations were distilled into a strong, memorable form.