loulou | jncd

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loulou

Services
Brand Strategy
Brand Identity
Packaging

Audience
Giftware buyers
Female clientele

loulou is an eclectic gift and stationery shop. loulou luv was subsequently launched, expanding the store’s offerings to jewelry and accessories. A brand identity was created for the loulou locations to represent the store’s artistic edge, and appeal to female clientele. The wordmark features a playful letter treatment that reflects the distinctiveness of the brand.

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